3D Workflow

3D-Driven

Process...

That Drives Speed Clarity & Scale

Used 3D workflows across product and packaging development to accelerate timelines, reduce physical sampling, and improve cross-functional alignment. Delivered high fidelity assets for design reviews, packaging layouts, and vendor handoff, supporting clearer decisions across form, color, material, and finish. This approach enabled faster approvals, greater consistency, and over $475K in cost savings

1. 3D Product Visualization
2. 3D Systems & Vendor Enablement
3. Packaging & Merchant Tools

3D Utilization in

Virtual Planogram

Drove collaborative partnerships with merchants, sourcing, and business partners
Achieved 37% 3D utilization in 2024
Achieved 90% 3D utilization for awarded products in 2024

Achieved 75% virtual 3D POG utilization
in 2024 in collaboration with merchants
Contributed to the sustainability goal
by physical product and packaging sample reduction

3D Utilization

in Packaging

Drove collaborative partnership with 3D, Packaging, and CGI teams to integrate 3D assets across packaging and Target.com
Achieved $475K+ in cost savings
Reduced lead times by 3+ weeks

Supported 42 item types and 139 SKUs using 3D workflows in 2024
Contributed to the sustainability goal by physical product and packaging sample reduction

Visual Concepts to

3D Development

Used 3D tools to translate early concepts into clear visual assets:

Enabled teams to align quickly on form, proportion, and design intent.
Supported faster, informed decisions on assortment, color, and packaging direction.

Concepts & Sketches

• Sketched early product directions
• Applied trends and guest insights
• Created visuals for key items
• Aligned vision with CFT partners

3D Mockups & CAD

• Built mockups for form reviews
• Modeled product geometry in CAD
• Delivered greyscale files for vendors
• Supported packaging & sourcing prep

Final 3D Renderings

• Produced high-fidelity visual assets
• Aligned teams on color and finish
• Delivered assets for packaging teams
• Replaced traditional product photography

3D Packaging

Development

Used 3D assets across packaging types to support two key outcomes:

Enabling merchants to make faster, more informed assortment decisions and reducing reliance on physical samples and traditional photography in packaging workflows.
This accelerated timelines, improved alignment, and supported cost savings.

Used 3D assets across packaging types to support two key outcomes:
Enabling merchants to make faster, more informed assortment decisions and reducing reliance on physical samples and traditional photography in packaging workflows.

Open Cart

• Visualized product fit and exposure
• Supported shelf planning for FOS
• Helped guide open display strategy
• Used 3D views for packaging layouts

Closed Box

• Delivered renders for front-panel visuals
• Eliminated need for staged photography
• Supported faster packaging approvals
• Enabled flexible color swaps in render

Window Box

• Aligned structure with product proportions
• Showcased product visibility accurately
• Provided visuals for dieline planning
• Used 3D to simulate an unboxed view

Hang Tags

• Rendered precise product-scale visuals
• Guided layout for small formats
• Helped with color and size consistency
• Accelerated visual alignment across SKUs