Hi! I'm bayi,
an objective designer.
I’m a multidisciplinary designer and educator creating thoughtful, human-centered solutions across physical and digital experiences. Rooted in research and driven by curiosity, my work bridges visual communication, product design, and UX/UI with a focus on clarity, functionality, and meaningful connection. Through both professional practice and higher education instruction,
I design collaborative experiences that encourage engagement, critical thinking, and purposeful design.
Bridging People, Systems, and
Experience Through Design
PRODUCT DESIGN
Product design is treated as a system, where user insight, sustainability, and manufacturability intersect early in the process. Every concept is shaped with adaptability in mind, using 3D tools and modular strategies to turn research into tangible, evolving solutions.
+ Consumer electronics & accessories
+ Travel & lifestyle products
+ Seasonal & recreational goods
+ Streamlined development with 3D workflows
UX & UI
DESIGN
User experience is shaped by empathy, clarity, and intent, not just aesthetics. Each design balances usability and emotion, creating connections between people and products that feel intuitive and purposeful. Every project is an opportunity to translate insight into thoughtful, functional interactions.
+ Grounded in research and usability
+ Empathy-led design
+ Cohesive user experience
+ Collaborative workflows
GRAPHIC DESIGN
Graphic design is a tool for visual communication, where clarity, storytelling, and purpose converge. Each project, whether digital or print, is an opportunity to shape identity, guide experience, and leave a lasting impression.
+ User insight into visual language
+ Applied systems thinking
+ Prioritized brand integrity
+ Focused on clarity
UX/UI Design
+ User research design
+ Content strategy
+ Usability design
+ UI design
+ User research design
+ Content strategy
+ Usability design
+ UI design
+ User research design
+ Content strategy
+ Usability design
+ UI design
+ User research design
+ Content strategy
+ Usability design
+ UI design
Industrial/Product Design
+ Development & design strategy
+ Concept development
+ Product & user research design
+ CAD & manufacturing development
+ Development & design strategy
+ Concept development
+ Product & user research design
+ CAD & manufacturing development
+ Development & design strategy
+ Concept development
+ Product & user research design
+ CAD & manufacturing development
+ Development & design strategy
+ Concept development
+ Product & user research design
+ CAD & manufacturing development
Visual Communication Design
+ Branding strategy
+ Marketing campaign strategy & design
+ Content development & strategy
+ Photography & fineart
+ Branding strategy
+ Marketing campaign strategy & design
+ Content development & strategy
+ Photography & fineart
+ Branding strategy
+ Marketing campaign strategy & design
+ Content development & strategy
+ Photography & fineart
+ Branding strategy
+ Marketing campaign strategy & design
+ Content development & strategy
+ Photography & fineart
EXPERIENCE
• Independent Design Consultant
Northern Sky Design Studio LLC
• Faculty - Coconino Community College
• Industrial Designer - Target Corp.
• Creative Manager - Rio Salado College
• Lead Designer - Rio Salado College
• Adjunct Faculty - Adobe CC -
Maricopa Community College
EXPERIENCE
• Product Designer - Target Corp.
• Creative Manager - Rio Salado College
• Lead Designer - Rio Salado College
• Adjunct Faculty - Adobe Creative Suit -
Maricopa Community College
EXPERIENCE
• Product Designer - Target Corp.
• Creative Manager - Rio Salado College
• Lead Designer - Rio Salado College
• Adjunct Faculty - Adobe Creative Suit -
Maricopa Community College
EXPERIENCE
• Product Designer - Target Corp.
• Creative Manager - Rio Salado College
• Lead Designer - Rio Salado College
• Adjunct Faculty - Adobe Creative Suit -
Maricopa Community College
FORMAL EDUCATION
• AI Prompt Engineering Certificate
• MSD in User Experience Design
• BSD in Industrial Design
• BA in Design Management
• Minor in Sustainability
• BA in Graphic Design
EDUCATION
• MSD in User Experience Design
• BSD in Industrial Design
• BA in Design Management
• Minor in Sustainability
• BA in Visual Communication
FORMAL EDUCATION
• AI Prompt Engineering Certificate
• MSD in User Experience Design
• BSD in Industrial Design
• BA in Design Management
• Minor in Sustainability
• BA in Graphic Design
FORMAL EDUCATION
• AI Prompt Engineering Certificate
• MSD in User Experience Design
• BSD in Industrial Design
• BA in Design Management
• Minor in Sustainability
• BA in Graphic Design
SKILLS
• Strategy+Development
• Management
• Sketch/Prototyping
• CAD 3D/2D
• Adobe CC
• Generative AI
• XD & Figma
SKILLS
• Strategy+Development
• Management
• Sketch/Prototyping
• CAD 3D/2D
• Adobe CC
• Generative AI
• XD & Figma
SKILLS
• Strategy+Development
• Management
• Sketch/Prototyping
• CAD 3D/2D
• Adobe CC
• Generative AI
• XD & Figma
SKILLS
• Strategy+Development
• Management
• Sketch/Prototyping
• CAD 3D/2D
• Adobe CC
• Generative AI
• XD & Figma
Let's Connect!
I'd love to connect. Please send me an email. I will respond as soon as possible. Looking forward to hearing from you.
y. Bayi Smith © 2025. All rights reserved.