Y. Bayi Smith

Designer in:  Industrial/Product | UX/UI | Visual Communication
Artist in:  Fine Arts | Photography

CONTACT

EXPERIENCE

Product Designer - Target Corp., Minneapolis, MN

2017 - PRESENT

  • As a lead industrial designer, my role is to drive and support product design and development for a number of Target’s own brands, such as Heyday, More Than Magic, Open Story, Sun Squad, Project 62, Room Essentials, Threshold, and All In Motion. I helped to develop various audio product assortment such as true wireless earphones, headphones, speakers, and electronic accessories, travel accessories, and sporting goods such as pool floats and toys.
  • Through close partnership with product engineers, cross-functional teams, product insight teams, and vendors, we develop curated product assortments in various categories 5 to 6 cycles annually. 
  • Other responsibilities include conducting product research, user research, assortment and white space opportunities, and driving brand strategies and trend/style applications.
  • Preview ID work

Lead Designer II - Rio Salado College, Tempe, AZ

2014 - 2017

  • I worked closely with creative/web designers and a project manager to maintain high brand standards and to create marketing collateral to support various departments’ marketing efforts, such as brochures, advertisements ads, posters, banners, signs, magazines, etc. 
  • Responsibilities include driving brainstorming for a marketing campaign, creating and maintaining style guides, creative assets, and branding efforts.
  • Preview graphic design work. (PDF)

Adjunct Faculty - Rio Salado College, Tempe, AZ

2012 - 2014

  • As an online adjunct, I’ve taught Adobe Creative Suite for a number of years. My areas of focus were Phototop, Illustrator, DreamWeaver, and InDesign. 
  • The Rio Learn online portal system was used to manage courses, course materials, grading, and collaboration between peers and students throughout the course.

Creative Project Manager - Rio Salado College, Tempe, AZ

2010 - 2014

  • I lead a creative design team of 6 talented designers in the marketing department to provide marketing collaterals to promote academic programs and services for various departments. 
  • Responsibilities include coordinating with marketing teams to launch an annual marketing campaign, develop and implement design concepts and produce deliverable creatives, manage multiple projects using a management system, and partnering with department captains to define requirements, establish timing and actions, and manage project workflow to meet project milestones to completion. 
  • The Marketing team consists of the Public Relations team, Web management team, Creative teams, and Media Buyer team, and Copy Center team. In addition, I lead ongoing marketing efforts to strengthen Rio Salado College branding across various mediums, such as outdoor advertisement, print publications, digital media and web sites.

EDUCATION

MSD in UX Design - Kent State University, Kent, OH

2018 - 2020

User Experience design program focuses on human-centered thinking, design, information architecture and leadership through various research, data analytics, and testing methods. 
• Preview academic work

BSD in Industrial Design & BA in Design Management & Minor in Sustainability - Arizona State University, Tempe, AZ

2014 - 2017

The Industrial Design program focuses on how to create product and service systems that benefit society while minimizing impacts on the environment, can be realized through technology and engineering, create measurable value for the business, and satisfy people’s needs.
• Preview academic work

BA in Graphic Design - Collins College, Tempe, AZ

1998 - 2000

Visual Communication Design focuses on building marketing collateral through strategic and critical thinking skills, developing visual language, and time management of overall development.

SKILL

• Design & product development
• Creative direction
• Branding strategy
• Project & brand management
• UX/UI design principles
• UX/UI design software
• Adobe CC
• CAD software
• Photography
• Conceptboard
• Layout & typography design
• Concept sketching
• Microsoft Office Suit

EDUCATION

UX Design - MSD
Kent State University - 2020 

Industrial Design - BSD
Arizona State University - 2017

Design Management - BA
Arizona State University - 2017

Sustainability - Minor
Arizona State University - 2017

Graphic Design - BA
Collins College - 2000

About

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Let's Connect!

I'd love to connect. Please send me an email. I will respond as soon as possible. Looking forward to hearing from you.

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