INDUSTRIAL /
PRODUCT DESIGN

At the heart of my design approach is a dedication to user-centricity, where every product is meticulously crafted to meet the evolving needs of the end-user. From concept sketches to prototyping, I embrace a holistic design process that prioritizes user satisfaction, sustainability, and manufacturing feasibility.

+ User-Centric Innovations
+ Holistic Design Process
+ Prioritizing Sustainabiltiy
+ Manufacturing Feasibility

Objective Design & Development
+ Product & user insight research
+ Development & design strategy
+ Concept development & user testing
+ CAD & manufacturing development

Product Categories
+ Audio
+ Camera Accessories
+ Charging
+ Computer Accessories
+ Content Creation
+ Footwear
+ Home Safety
+ Mobile Accessories
+ Travel
+ Pool Floats
+ Portable & Wearables
+ Power Tools

S-PD_MT
S-PD_FIREGRIP
S-PD_ESC
MainSquare
AirPod-Case-Abstract
MagSafe-Charging-Pad-GrayMable-02
TWS-Hook-SageGreen-opened-trans-S2
MagSafeAirPodDeviices-Wood-02
Braided-Cable-CC-Olive
Card-Reader-Black
float-mermaid
float-llama
Embark-Backpack-Blue-01
iPad-Case-Brown-PU
AirPod_Case-Frog
Cardio-Mic-Black
Powerbank-Floral
Camera-Back-Black
ANC-TWS-Blue
TWS-Dot-GrayMarble-02

* Some product images, graphics, and brand logos displayed here are the exclusive property of Target, protected by copyright, and all due credits are attributed to Target.

UXD-ICON-02
UXD-ICON-03
UXD-ICON

UX/UI Design

+ User research design 
+ Content strategy
+ Usability design
+ UI design

+ User research design 
+ Content strategy
+ Usability design
+ UI design

+ User research design 
+ Content strategy
+ Usability design
+ UI design

+ User research design 
+ Content strategy
+ Usability design
+ UI design

explore UX/UI
ANC-TWS-Misty_Blue-C
GD-03
GD-04
PD-02

Industrial/Product Design

+ Development & design strategy
+ Concept development
+ Product & user research design
+ CAD & manufacturing development

+ Development & design strategy
+ Concept development
+ Product & user research design
+ CAD & manufacturing development

+ Development & design strategy
+ Concept development
+ Product & user research design
+ CAD & manufacturing development

+ Development & design strategy
+ Concept development
+ Product & user research design
+ CAD & manufacturing development

explore ID/PD
Thumnails-Master-PSD-02
GD-03-1
GD-02
GD-04-1

Visual Communication Design

+ Branding strategy
+ Marketing campaign strategy & design 
+ Content development & strategy
+ Photography & fineart

+ Branding strategy
+ Marketing campaign strategy & design 
+ Content development & strategy
+ Photography & fineart

+ Branding strategy
+ Marketing campaign strategy & design 
+ Content development & strategy
+ Photography & fineart

+ Branding strategy
+ Marketing campaign strategy & design 
+ Content development & strategy
+ Photography & fineart

explore GD/VCD

Social

Let's Connect!

I'd love to connect. Please send me an email. I will respond as soon as possible. Looking forward to hearing from you.

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y. Bayi Smith © 2025. All rights reserved.