MARRIOTT

USER RESEARCH REPORT

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Key take away:
• Overhelming process/content can
   discurage users engagement
• Easier sign-up process can increase
   return customers and engagement.

Project Discription:
Conduct research to understand improvement opportunities, such as signing up for membership program & site navigation.

01

Nano Research

02

Research Memo

03

Research Gold

04

Research Interviews

05

Analysis

06

Recommendations

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